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Prestige, performance, avant-garde technology and absolute reliability: these four “watchwords” have characterized Tag Heuer’s philosophy since its founding in 1860, when Edouard Heuer set of the company’s first workshop in St. Imier (Switzerland). Since that date, the firm’s bold and innovative spirit, its dedication to the high-precision measurement of infinitesimal fragments of time and its quest for excellence in the design and fabrication of its products constitute the very soul of TAG Heuer.
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