THE BRAND IS BORN
In February 1926, Hans Wilsdorf had the trademark “The Tudor” registered and started making watches bearing that signature on the dial. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
UNPARALLELED HAND CRAFTSMANSHIP
A world of microprecision lives within every TUDOR watch. There is a delicate balance involved between technical innovation and strength of design. To ensure nothing less than absolute perfection, the components in a TUDOR watch have been relentlessly tested to the most precise details. Study the movement. Precision and perfection are key. The TUDOR watch continues to set itself apart, with an undeniable style, high performance, and an unshakeable resilience. This high-precision mechanism is built to last. Exceptional materials, durability, and timeless design make each watch a unique work of art.
David Beckham is a master of endurance. He expects the same from his timepieces. That's why he chooses to wear the Black Bay Chrono, a COSC-certified chronograph crafted with column-wheel manufacture caliber. This timepiece draws inspiration from TUDOR's roots in diving and motorsports. The Black Bay Bronze is another favorite. It is a 43-mm divers' watch inspired by the brand's proud history. It's fitted with the TUDOR Manufacture Caliber MT5601.
Jay Cho's art is the perfect representation of his daring and innovative spirit. This fearless mentality inspired the short film TUDOR released, in which Chou stylishly drives a sports car on a historical oval racetrack in Montlhéry, France. Eventually, he races through time, a magical moment inspired by Jay Chou's work in film and classic time travel movies from the 80's. The film represents the idea of iconic images of the past continuing to impact watchmaking culture, music, and other forms of art today. Fans of Chou's work may notice we paid a subtle homage to one of Chou's earlier films, in which he played a car enthusiast.